Meet the SilverExperts


Our SilverExperts have decades of experience across various industries, providing invaluable insights and strategic support to help businesses flourish. If you’ve not yet met our business mentors, here is a brief introduction.

Vernon Hogg: Access to Finance and Business Strategy

Vernon Hogg is a dynamic leader in the SME sector with over four decades of experience. He has held significant roles in sales, marketing, and financial performance, focusing on driving the development of both new and established businesses. Vernon specialises in business strategy and planning, ensuring companies have robust frameworks to thrive in competitive markets. His knack for identifying growth opportunities and securing necessary financing makes him an invaluable resource for any business owner looking to expand their horizons.

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Chris Gough: Technology & Innovation

Chris Gough transitioned from a successful corporate career to SME support, bringing with him a wealth of knowledge in business management, operations, and strategic financial planning. He helps businesses implement corporate-level controls and understands their unique needs and challenges. Chris acts as the “business conscience” for SMEs, ensuring they adhere to best practices and operational efficiencies. His expertise in technology and innovation allows him to guide businesses in integrating cutting-edge solutions that enhance productivity and competitive edge.

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Leanne Watkins: Branding, Marketing & Events

Leanne Watkins is a strategic brand and marketing specialist with over 15 years of experience. She runs Outwood Marketing, a Shropshire-based agency dedicated to helping businesses of all sizes achieve sustainable growth through effective marketing strategies. Leanne’s approach is customer-first, ensuring that marketing efforts are not only creative but also resonate with target audiences. She excels in organising impactful campaigns and crafting brand stories that elevate businesses in crowded markets.

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Why Silverpreneurs®?

At Silverpreneurs®, our mission is to foster a community where entrepreneurial success is celebrated and supported. Our SilverExperts are passionate about sharing their wealth of knowledge and experience with people leading businesses later in life. By providing tailored advice and strategic insights, we help SMEs navigate the challenges of growth and innovation.

Whether you are an ex-retiree looking for guidance on business strategy, an established company owner seeking to enhance operational efficiency, or a brand aiming to refine its marketing approach, Silverpreneurs® has the expertise you need. Our collaborative approach ensures that you receive comprehensive support tailored to your unique business needs.

Join Us

Our next cohort begins on Thursday 5th September, now with both virtual and in-person options, allowing us to support even more business owners in Shropshire. Joining Silverpreneurs® means becoming part of a vibrant community of entrepreneurs and experts. We’re committed to helping business owners aged 50+ achieve their full potential by creating a flexible learning environment that suits your needs.

You can apply to join the next cohort here and find out more about our programme on our website here. We look forward to supporting you on your business journey!

*This project is funded by the UK Government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

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